TJM’s capital acquisition team works closely with hedge fund managers to help develop effective marketing strategies and raise new capital. We take great pride in their business development and success. With the following services, we assist in taking them from the initial introduction to the point of investment:
Strategic Business Plan and Investor Pipeline Development - Determining and defining a manager’s long-term business goals enables us to create an effective marketing plan. Through preliminary screening and evaluation of potential investors, TJM develops a targeted pipeline of strategic investors interested in a manager’s particular strategy. The result is fewer unproductive meetings and a higher success ratio.
Marketing Material Preparation - TJM creates and continually updates presentation materials to ensure that the manager’s strategy can be communicated to investors in a clear, concise, and compelling manner. These materials include fund summaries, fund presentations, and due diligence questionnaires.
Investor Meetings and Conferences - By conducting the initial calls/meetings with a potential investor, TJM presents a compelling case for the manager’s strategy and lay the groundwork for the two parties to meet. We also accompany managers on calls and meetings to ensure that they stay on message and follow up as necessary. We assist managers in participating in relevant investor conferences and forums as well and accompany them.
Follow-Up with Investors and Managers - TJM keeps investors apprised of performance and pertinent strategy throughout the marketing process. At the same time, we provide managers with regular status reviews of potential investors that include relevant feedback and potential capital flows.
Investment Conclusion & Investor Service - Upon conclusion of the investment, TJM provides clients with an array of services that enhance the marketing process and maintain investor relationships throughout the life of the investment or as long as appropriate.